Showing posts with label Company Names Tribunal. Show all posts
Showing posts with label Company Names Tribunal. Show all posts

Wednesday, 25 April 2012

Watch your name and protect your brand

Research conducted in 2010 showed that American technology giants were responsible for a quarter of all applications to The Company Names Tribunal. A couple of years on, the Intel Corporation in particular has had a run of orders in its favour. However, a recent decision that went against it gave very useful guidance on the matters that might sway a CNT adjudicator. Consideration of the emerging body of decisions highlights the importance to brand protection of a combination of a company name watch service and a readiness to deal with any abusive registration by a speedy, and appropriate, application for an order.