Research conducted in 2010 showed that American technology giants were responsible for a quarter of all applications to
The Company Names Tribunal. A couple of years on, the
Intel Corporation in particular has had a
run of orders in its favour. However, a
recent decision that went against it gave very useful guidance on the matters that might sway a CNT adjudicator. Consideration of the emerging body of decisions highlights the importance to brand protection of a combination of a company name watch service and a readiness to deal with any abusive registration by a speedy, and appropriate, application for an order.